Level Up Beauty
Transform with nature
Level Up Beauty is a natural skincare brand dedicated to providing women with premium, ethically sourced skincare products. Guided by a commitment to authenticity and holistic beauty, Level Up Beauty embraces the healing power of nature to elevate skincare routines.
The Challenge: Level Up Beauty approached us with a mission: to establish a brand identity that resonates with their commitment to natural beauty, sustainability, and empowerment. The brand faced the challenge of standing out in a crowded market while staying true to its roots.
The Solution: Brand Identity and Packaging Design
Logo Design: The phoenix bird, a symbol of rebirth and renewal, was chosen as the emblematic logo for Level Up Beauty. The phoenix embodies the brand's ethos of transformation, mirroring the rejuvenation that comes with using natural skincare products.
Color Palette: Earthy tones and calming hues were selected to reflect the natural ingredients and energetic spirit of the brand. This palette communicates both the brand's connection to nature and its bold, empowering stance.
Typography: A blend of modern and organic fonts was carefully curated to convey a sense of sophistication and natural authenticity, harmonizing with Level Up Beauty's values.
Packaging Design: Sustainable packaging materials were chosen to align with the brand's commitment to environmental responsibility. Each product package tells a story, featuring the phoenix emblem as a visual reminder of the transformative power within.
The Phoenix Connection:
The phoenix, a mythical bird that rises from its ashes, mirrors the rejuvenation and renewal offered by Level Up Beauty's natural skincare products. Just as the phoenix undergoes a transformative journey, so too does the Level Up Beauty user, experiencing a renewed sense of confidence and beauty through the brand's offerings.
Who We Serve: We serve women who seek a transformative skincare experience, embracing the power of natural beauty.
What Value We Offer: We offer premium, ethically sourced skincare products that elevate confidence and inner radiance sustainably.
How We Position Our Offer: Positioned as the authentic choice for those who desire transformative beauty through carefully crafted, holistic wellness solutions.
Why We're in Business: We are driven by the belief that everyone deserves to experience the empowering journey of self-love and natural beauty.
What Makes Us Different from the Competition: Our commitment to authenticity, empowerment, and sustainability sets us apart, offering a genuine and transformative skincare experience.
Results:
The newly crafted brand identity and packaging design successfully positioned Level Up Beauty as a beacon of authenticity and empowerment in the natural skincare landscape. The phoenix logo became an emblem of the brand's promise to transform beauty naturally.
Brand Designer: Victor Bamidele
Product Packaging Designer: Victor Bamidele
Brand Animation: Victor Bamidele
